Blood Money: Gun Violence, Marketing, and Big Business | Building Background Knowledge
The in the June 27, 2016 edition, the New Yorker magazine published an excellent video and article which outlines the steps that the gun industry took to carve out a market for weapons in the United States.
The video can be viewed here: http://video.newyorker.com/watch/how-the-gun-industry-sells-self-defense
These pieces breakdown both the psychology of the buyers and, importantly, the
amount of effort the gun lobby has exerted in order to make it as easy as possible for anyone to purchase a firearm. This effort was broad, deep, and sustained and included:
Gaining control of the NRA, and pivoting it from representing hunters and gun owners, to representing the gun industry.
Easing restrictions in each state on the ability to carry a concealed weapon.
Lobbying for the successful passage of the "Protection of Lawful Commerce in Arms Act" which exempts gun manufacturers, dealers, and distributers from civil liability for damage done by their products.
Dismantling other hurdles like required training and licensing for gun ownership